Before the proliferation of smartphones and other mobile devices, virtual reality and augmented reality were mostly viewed as concepts from science fiction. Now, both are increasingly becoming part of our everyday lives and business practices. And while virtual reality is designed to give users the feeling of being somewhere else or someone else (e.g., with VR headsets), augmented reality makes it possible to see virtual elements overlaid on top of real-world objects. With these two technologies continuing to grow in popularity, it’s important that business leaders understand how they can benefit their organization. In this article, we explore how AR and VR can boost your business in a variety of ways.
AR Benefits for Businesses
Augmented reality is one of the best ways to increase customer engagement. In fact, companies that use AR for marketing purposes see a 38% increase in customers’ brand engagement. Additionally, augmented reality is a great way to boost your customer service. Customers expect excellent customer service as a matter of course, and this is one way that businesses can ensure they’re meeting those expectations. AR is also a great way to increase sales for businesses. Companies that use AR for sales purposes see a 20% increase in sales conversion rates. This is primarily because AR allows customers to experience the product before they purchase it.
VR Benefits for Businesses
VR allows businesses to train their employees in a safe, risk-free environment. This means you can run mock scenarios to train your team on how they should handle a specific scenario or situation. VR also allows employees to explore a real-life scenario before it happens. For example, a construction worker may be able to use VR to explore a building before it is built. This allows them to see exactly where the construction will be taking place. VR is also useful for employee retention. Companies that use VR for employee retention purposes see an 18% decrease in employee turnover rates. VR is a cost-effective way to boost morale and retention among your workers.
Integrating AR and VR Into Your Marketing Strategy
Marketing campaigns that incorporate AR and VR see a 22% increase in customer engagement rates. This is why businesses should incorporate augmented and virtual reality into their marketing strategy. Doing so will allow you to boost brand engagement and drive more sales. If you use AR and VR for marketing purposes, you’ll see a significant increase in sales. In fact, companies that use both technologies for marketing purposes see a 120% increase in sales. AR and VR are also great ways to engage your customers online. According to a survey, 91% of customers like brands that use AR and VR. These technologies allow you to engage with your customers in a unique and memorable way.
Augmented Reality for Product Development
Augmented reality is a great way to bring a product to life. This is particularly useful during the product development phase. You can use AR to show what a product will look like in real life. This allows your customers to get a better idea of what they are purchasing. Product development is a key part of many businesses’ growth strategies. This is particularly true for eCommerce businesses that sell products online. AR is a great way to boost engagement and sales. By incorporating AR into product development, you can also lower your production costs. This is because you don’t have to make as many samples for product testing.
Virtual Reality for Employee Training and Engagement
VR is a great way to train new employees. This can be particularly helpful for industries that require lots of training, such as aviation or medicine. Additionally, VR can be used to boost employee engagement. For example, you can create experiences for your employees that bring them together. You can also use VR to create experiences that help your team bond. This can help you to reduce turnover and increase productivity among your team members. VR can also be used to help your employees to unwind after a long day. You can create virtual environments that help your team members to relax and refresh after a long day at work.
Summing up the Facts AR and VR Boost Businesses
So if you are running a business and you want to reach greater heights with your business, look no further and try to take the benefits of Augmented Reality as soon as possible. The initial costs might be huge but as time passes, you will truly see some significant results which will make you proud!